Amazon, Apple and Google have opened up the 'mass market' for smart home insurance, claims start-up Hiro

Hiro co-founder and CEO Krystian Zajac

The growth in big tech smart home solutions means it is a lot easier to sell household insurance products that reward adoption than ever before, according to the Neos alumnae behind newly launched insurtech Hiro.

Insurtech start-up Hiro went live this week underwritten by Wakam, the insurer formerly known as La Parisienne.

Adam Whistler, Hiro head of growth marketing, who worked on smart home insurance

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