Insurers must find right balance with millions of policyholders up for grabs
The threat of motor insurance customers switching providers more frequently creates a dilemma for insurers on how to differentiate their policies on factors other than price, according to market insiders.
Research published by Deloitte last week suggested that 320 million motor insurance policyholders could be up for changing polcies across Europe by 2020, as an increased willingness to switch provider
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