LV's Mike Crane on insurers and brokers leading the industry into the next generation

LV Broker's managing director Mike Crane

Insurers are going to focus more on offering an end-to-end service to brokers, predicts LV Broker's managing director Mike Crane, explaining how both professions can adapt to new technology and customer expectations.

For years, people have been predicting the demise of insurance brokers, suggesting that the onset of technology and a change in buying habits will result in them no longer being relevant. And yet, if

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