Educating drivers on the importance of safety holds key to curbing uninsured driving

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Reducing motor premiums by educating young drivers on the importance of road safety has been raised by market commentators as the main way of curbing the number of uninsured drivers, which has risen for the first time in a decade.

The Motor Insurers' Bureau this week launched a £500,000 campaign aimed at raising awareness of the consequences of uninsured driving to the young driver segment.

The campaign, called Gone in Seconds

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