View from the top - Social Media: A tale of the unpredictable and of the inevitable
Recent years have witnessed the most drastic change in human behaviour, both in terms of fine tuning our knowledge towards what and who is really of interest to us, and in the way individuals interact with each other.
However, for the corporate environment, the most interesting twist is the way businesses and entire industries are taking advantage - although sometimes partially - of social media.
In fact, the
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