Roundtable: Improving quote conversion, retention and profitability in the personal lines market
This article was paid for by a contributing third party.
Adding online payments and ensuring consistent service could be a key differentiator for insurers in winning new business and retaining existing customers. At a recent roundtable sponsored by PayPal an expert panel discussed the need for simplicity and an intuitive customer journey; ensuring consistency across devices and distribution channels; and using technology that allows for choice and flexibility at all points in the policy lifecycle
Participants Where are the biggest pain points for potential or returning insurance customers on their purchase journey and how can these be addressed?Matt Walton:
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