Little loyalty in online motor

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Accenture: Online motor insurance customers plan to shop around at renewal

More than 80% of online motor insurance customers plan to shop around at renewal according to research by Accenture that shows these insurance buyers are becoming less loyal and more price-sensitive.

The survey of 3500 people in the UK, France, Germany, Spain, Italy and Brazil revealed 63% of consumers went online to purchase motor insurance, compared with 45% for home insurance. However, 81% of

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