Aviva bullish 'take-two' on telematics will put consumer take-up woes to bed
Aviva has defended its decision to re-enter the private car telematics space, four years after pulling out of a market it helped pioneer only to suffer poor take-up, stressing that consumers are now ready to embrace a less intrusive form of the 'black box'.
However, the firm has not ruled out using such on-board technology in the future.
Earlier this week, Aviva unveiled its RateMyDrive smartphone application for private car insurance, currently
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