Roundtable: Dual pricing and loyalty

Webhelp roundtable
Back row, l-r: Christopher Digby, associate director, Howden Private Office; Rob Liley, business development director, Webhelp; Phil Ost, head of partnerships, Zurich; Philip Thorn, head of UK personal lines, Hiscox; Emily Gates, marketing manager, UK General; and Steve White, CEO, British Insurance Brokers’ Association. Front row, l-r: Cara McFadyen, strategic marketing manager, personal lines, Geo Underwriting; Helen Murray, chief customer solutions officer, Webhelp; Matt Cullen, head of strategy, data and analytics, Association of British Insurers; Anthony Foster, head of broker performance management, Markerstudy; and Mike Crane, managing director, LV Broker

Loyal customers have long felt penalised by dual pricing. As the regulator and the government are promising to stop the practice, insurers discussed how to move the focus away from premiums to build stronger loyalty, at a roundtable organised by Post, in association with Webhelp

Irritation and resignation were present in equal measure when a group of insurers, brokers and technology specialists sat round the table just days after Citizens Advice launched its super-complaint

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