Blog: Home insurance - the rise of non-standard

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The way we live continues to change. The nature of risk evolves. And so does the way we understand the UK home insurance market. Mark Eastham, CEO of Avantia, argues non-standard is no longer exceptional – and that has significant implications both for insurance providers and homeowners.

The rise of non-standard household insurance is largely due to the changing nature of housing stock and our relationship to it. A 19th century family villa comes with very different risks to a new

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