Axa unveils direct launch
Axa has signalled its intention to become a major player in the direct motor market after launching an aggressive marketing campaign to support its return to the sector.
Tina Shortle, Axa's new marketing director, told Post the insurer's decision to re-enter the direct market was driven by rate increases, and the success of its Swiftcover brand.
"The launch was driven
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Allianz's counter fraud head James Burge departing for Hiscox
James Burge, Allianz UK’s head of counter fraud, is leaving the insurer to take up a global role at Hiscox, Insurance Post can reveal.
Six reasons Ageas could be the perfect insurance ‘partner’ for Saga
Content Director’s View: As Saga admits it is in talks with Ageas, Jonathan Swift suggests there is a lot to like about a potential ‘partnership’ between the two, not least as a spring board for further deals.
Credit hire invoice costs quintuple in 10 years
Research released by Keoghs has revealed that the average cost of a credit hire invoice is now five times higher than it was in 2014.
FCA claims Gap action will save consumers £70m
The Financial Conduct Authority has said consumers will save around £70m due to improvements firms must make to guaranteed asset protection insurance products.
Aviva’s Storah urges ‘belt-and-braces approach’ for climate impacts
View from the Top: Jason Storah, CEO of UK & Ireland general insurance at Aviva, says the UK needs a holistic approach to flood risk management in a changing climate.
Lamppost liar loses £600K claim
HF and Hastings Direct have successfully contested a £600,000 claim based on conflicting passenger references and no evidence of vehicle damage.
Saga in talks with Ageas over insurance arm
Saga is reported to have entered into exclusive talks with Ageas in relation to its insurance arm.
How the Insurance Post Top 90 MGAs List 2024 was produced
Market analyst Insuramore reviewed revenues – defined as fees and commissions earned in relation to UK-based risks from any kind of direct non-life insurance – to produce Insurance Post’s Top 90 MGAs List.