View from the top: An historically good idea
With the private motor market effectively commoditised, now the spotlight for personal lines insurers is on the perceived El Dorado of the online SME market. We can be sure that a VW Golf that is built in Germany, China or Indonesia is of virtually identical quality when it leaves the factory — but we certainly can't say the same about any SME business when it is created.
The online model depends on increasingly sophisticated rating engines — which get exponentially more expensive to build and then manage the more complex the rating criteria used. Because of the
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