Briefing: Media owner could signal bright Future for Go Compare
This week media group Future had offer terms accepted to buy Go Compare parent Goco. Post content director Jonathan Swift looks at how the deal could help reposition the aggregator away from expensive advertising, to a more customer-centric approach built on loyalty rather than price sensitivity.
The announcement of the prospective sale of Go Compare’s parent company to publishing giant Future marks the latest chapter in what has been quite an eventful (and short) history for the price
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