Spotlight on Reputation: Battered but not broken

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The insurance industry's reputation has taken a bit of a battering, as the whole of the financial services sector has endured customer scorn. David Haigh looks at what can be done to turn public perception around.

The financial crisis, which started in the UK with the collapse of Northern Rock in August 2007 and reached its nadir with the collapse of Royal Bank of Scotland, Bank of Scotland and Lloyds TSB in

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