Europe View from the Top: Affinity opportunities
Affinity business in Europe is a relatively untapped market. Despite the economic crisis reducing employment and travel, the long-term trends are very positive. With demand driven by an expanding middle class, increasing healthcare costs and low insurance penetration, there is significant potential for an agile, multi-faceted insurer.
A growing middle class with increasing demand for various consumer goods has driven the growth of embedded customer protection covers for mobile phones, electrical goods and credit cards. In
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