The industry needs data evolution to be an insurance Amazon, says Tim Smyth

Tim Smyth

Tim Smyth, CEO of UK General Insurance, says the key to Amazon’s success lies in its use of data, and that brokers and managing general agents must invest in their own data capabilities if they want to replicate the multinational’s success.

Many insurers, including UK General Insurance, aspire to be the Amazon of insurance. In a recent interview, one insurer CEO said: “Click, click, click, use your debit card at the end and you can get

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