Hello...? Why do British insurers struggle to ‘do an Adele’ and conquer the US?

American flag

Content Director's View: With the sale of Admiral-owned Compare.com to Insurify, Jonathan Swift muses on why British personal lines insurers struggle to translate success at home across the Atlantic.

“The British are coming”.

That was the rousing message delivered by Colin Welland on collecting an original screenplay Oscar for Chariots of Fire in 1982.

That film was directed by Hugh Hudson, who

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Register

Want to know what’s included in our free registration? Click here

Already have an account? Sign in here

This address will be used to create your account

British Insurance Awards 2024 winners revealed

Aviva was among the big winners with four outright prizes at last night’s (3 July) British Insurance Awards, on an evening where former British Insurance Brokers’ Association CEO Steve White was recognised with The Achievement Award.

Instanda CEO 'taken aback' by rival tactics

Instanda CEO Tim Hardcastle has claimed “established” insurtech providers are far from “fair and open” when competing with his business for deals with major insurance companies.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here