Why you would be wrong to write off Amazon’s insurance store
Editor’s View: While Amazon’s initial insurance sales may have failed to set the world alight, Emma Ann Hughes warns the industry should still be scared because of the e-commerce giant’s track record on delivering the convenience consumers crave.
When Amazon announced the launch of the Amazon Insurance Store, the online retailer’s bosses promised a new, simple and convenient way for UK customers to shop for home insurance.
Amazon claimed the
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