Comparethemarket.com
Penny black's insurance week
Penny was troubled to learn Davies' new head of claims operations Jim Pittman has suffered an unfortunate setback following a recent foray into the world of martial arts.
News analysis - aggregators: Back to black?
The past three months have finally seen private motor prices increase en masse. Tom Cooper analyses this and its potential for a return to market profit.
Penny black's insurance week
Penny is getting sick of this cold weather, although the freak blizzards in Kent on 17 December added a surreal element to Towergate's Moroccan themed soiree that saw marketing boss Marc DonFrancesco kitted out as a camel and CEO Andy Homer masquerading…
Interview: Mark Hodges - Back to the future
At the beginning of January, former Aviva GI boss Mark Hodges took over as chief executive officer of the insurer's UK business, a position last filled in 2007. He talks to Jonathan Swift about the decision to reinstate the role, his plans for Aviva and…
Aleksandr the Meerkat tells insurers to "keep your cools"
Compare the Meerkat founder offers words of wisdom to the industry.
View from the top - Aleksandr Orlov: Business made simples
Greetings insurance peoples, and welcome to The View from Top with me, Aleksandr Orlov. I am very honour to give advice to you big cheeses.
Confused overtakes Money Supermarket for motor quotes
EMB research shows motorists turning to aggregators in droves
Defaqto: Aggregator choice confusing consumers
Report reveals that wealth of motor and home insurance choice creates “uncertainty”
BGL reports 24% rise in profit despite "tempered" growth
Group grabs market share through Compare The Meerkat campaign
Aleksandr technique
With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.