Roundtable: The new wave: time to disrupt the disruptors

LHS SAP Roundtable
Back row, l-r: Charlie Platt, head of financial services UK and Ireland, SAP; Nick Whitnell, head of GI marketing, LV; John Pyall, head of MGA Cockpit, Munich Re UK; Glen Clarke, head of transformational propositions, Allianz Insurance; Robin Stagg, head of customer propositions, DAS UK; and Nick Hartley, head of business improvement and innovation, Ecclesiastical Insurance. Front row, l-r: Tony Capper, managing director, MSG Global Solutions; Sam Jordan, marketing manager, Questor Insurance; Melissa Boyars, claims operations manager, Generali; Steve Barnes, associate director, Hamilton Fraser; and Justine Dignam, director of sector propositions, head of marketing and business development, Markel International

The insurance sector must remain vigilant to challengers, be they data giants like Google and Amazon, or nimble insurtechs. Especially given that some already hold such rich data. So how can incumbents take on potential usurpers? Is now the time to take a more imaginative customer-centric approach? A recent roundtable organised by Post, in association with SAP, and its partner MSG, sought to tap into current thinking from a wide cross-section of insurance specialists

Is it time to diversify revenue streams and offer customers added value service propositions outside of insurance?

Robin Stagg: Yes, but first we need to tackle the elephant in the room, which is

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