Social media

Blog: Who Monitors Wins

The insurance industry has never been so dynamic in terms of the new players and products coming on stream on what seems like a daily basis. Marketing Eye CEO Neil Edwards offers his advice on how to stay ahead of these developments whilst managing to do…

Analysis: Social media - Insuring influencers

As regulators are spelling out the rules for influencers advertising services and products, insurers and brokers are starting to adapt their policies to these social media personalities making a living out of their online fame.

Blog: The death of the chief digital officer

As dead as a CDO-do; terrible pun, but with Andrew Brem departing as chief digital officer at Aviva and not being replaced, Jonathan Swift mulls whether this job title will soon be going the way of this flightless bird

Analysis: Chatbots – Where is the love?

‘Chatbot’ has long-become an insurance industry buzzword, but penetration remains low and firms are still grappling with how to use early iterations of the technology. Elsewhere, some chatbot pilots have failed.

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