Marketing
Interview: Ray Vincent: A decade and counting
Celebrating 10 years since his firm was born out of the ashes of disaster, Transactor founder Ray Vincent explains why increasing headcount, the mainstream market and London managing general agents will feature in the future of the brand.
Autonet Insurance expands marketing network with Affiliate Window deal
Staffordshire-based insurance broker Autonet Insurance has struck a deal with marketing network agency Affiliate Window to source partnerships with organisations seeking vehicle insurance.
High Street Brokers: Word on the street
While many had expected the increase in alternative methods of buying insurance to signal the demise of high-street brokers, they are still going strong. What are they doing right?
Digital Animal reveals US deal and promises more UK action
Online marketing firm Digital Animal has partnered with US software company Vertafore and says similar deals are planned for the UK.
Digital Animal promises more UK action as it reveals US deal
Online marketing firm Digital Animal has partnered with US software company Vertafore and says similar deals are planned for the UK.
Singapore welcomes online life model
The Monetary Authority of Singapore has approved that basic life insurance products can be sold online by the middle of next year.
Penny Black's Insurance Week - 19 September 2013
‘Girly’ insurers often seek to deter male customers by using the colour pink, sparkles, and the occasional picture of a kitten.
AIG appoints Coory in marketing role
AIG has appointed Damian Coory to the newly created role of vice president, corporate marketing and communications for Asia-Pacific.
View from the Top: Cut out the jargon
It is vital to make sure the customer is presented with clear and concise policy wording, says Nigel Bamber, Country manager, UK, XL Group.
AIA sponsors Tottenham Hotspur for Cup competitions
AIA has agreed to sponsor London-based Premiership football team Tottenham Hotspur for the Europa League, FA Cup and League Cup competitions.
Gender Directive: New Tricks
The EU Gender Directive has given rise to a new generation of ‘girly’ motor insurers – but are the practices sustainable in the long term?
Household: On shaky ground
With cracks beginning to show in the profitability of the household insurance market, is the sector set to crumble or are its foundations solid enough to see it through?
Foil attacks “misguided” ad branding insurers “muggers”
A £300 000 advertising campaign featuring the strap-line "don't get mugged by an insurer" has been slammed by the Forum of Insurance Lawyers.
In Series: Claims: Problems shared
In a price-sensitive environment, can claims service with an emphasis on communication play a role in retaining customers?
Stavale appointed CMO of Assurant Solutions Europe
Cassio Stavale has been named chief marketing officer of Assurant Solutions’ Europe operations.
Assurant Solutions appoints Europe chief marketing officer
Assurant Solutions’ Europe has appointed Cassio Stavale as its chief marketing officer.
Business as usual says Co-op as it launches £6m ad campaign
The launch of a new advertising campaign for The Co-operative Insurance represents "business as usual" according to commercial director Lee Mooney.
Interview: Matthew Donaldson: Keeping it simples
New BGL Group CEO Matthew Donaldson – among those responsible for inflicting meerkat Aleksandr Orlov on the world – tells Post he is taking control of a firm in a ‘very strong position’, and explains why the group is happy to play the long game.
Prudential appoints marketing chief in Hong Kong
Anthony Shaw (pictured) has been promoted to chief officer, marketing and customer service for Prudential in Hong Kong.
Insurers to cut down on direct marketing in Hong Kong
Following the introduction of the Personal Data (Privacy) Ordinance rule on 1 April, one Hong Kong insurance CEO believes insurers will cut down on direct marketing.
Digital Insurance Strategies: Digital strategies are a must, not an option
Insurer boards should consider “what they are going to do” in terms of developing their digital strategies, rather than “whether they should do it”.
Digital Insurance Strategies: Bennetts reaps the benefits after setting up its own social media site
Insurance firms must embrace social media sites such as Facebook and Twitter as a means of “getting in front of” and engaging with customers – but they are no match for setting up a social media site of one’s own.
Churchill names Dawn French as successor to ousted Clunes
TV comedian Dawn French has been snapped up as the new face of Churchill Insurance, two months after the firm dropped Martin Clunes for incurring a driving ban.
Marketing and advertising: Small screen, big rewards?
Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?