Marketing
Interview: Danny Maleary, Vibe MGA Management
Vibe MGA Management, an independent MGA incubator backed by Syndicate Holding, launched in June. Post sat down to talk with CEO Danny Maleary about his vision for the new venture.
Week in Post: Cancelled flights, closed doors and canned ads
My dad was one of 400,000 passengers affected this week by air traffic control delays, bad weather and a backlog in employee holidays for the delay, which lead to budget airline Ryanair cancelling 50 flights a day for the next six weeks.
Generali Asia appoints former AIG executive as chief customer officer
Generali Asia has appointed a former AIG senior executive as chief customer officer for the region.
Blog: How insurers can use data analytics to differentiate their products
Insurers shouldn't use data analytics just to drive efficiencies but also to innovate in terms of risk management, writes Paul Dix, insurance strategy consultant at CGI UK.
Blog: How brokers can make marginal gains through technology
Brokers can use technology to make marginal gains that will add up in the long term, making their business a success, writes Ed Pugh, sales & marketing director at Red Crake.
Blog: A dozen UK and European insurtech start-ups to watch in 2017 and beyond – part one
Almost $1bn ($985m) was invested in insurtech in the second quarter of 2017.
Blog: Digitisation and the battle for relevance
Digital technologies offer insurers the opportunity to reconnect with their clients and earn back their trust, writes Robin Wolstenholme, senior marketing specialist at Liferay.
Blog: Wearable tech as a way into the young HNW market
Brokers can use wearable technology as a way to enter the high-net-worth and mid-net-worth market, especially its young segment, advises Sarah Willoughby, art and private client development director at Ecclesiastical.
Swinton names Walker insurer development director
Broker Swinton has appointed Kirsty Walker as its new director of insurer development and product.
Blog: How to play the digital game
Transforming an established business to exploit the new touchpoints made available by digital is no easy task but it's a necessity that the full breadth of the insurance industry has woken up to, writes Robin Wolstenholme, senior marketing specialist at…
Media watchdog bans 'misleading' Confused.com adverts
Confused.com has received a slap on the wrist from the Advertising Standards Authority for distributing ‘misleading’ motor insurance advertisement.
Blog: How insurers can rank high online against price comparison sites
Insurance companies need to use clever content strategies to make sure their website ranks high enough in search results to compete with aggregators. Here is some advice from Jonathan Moore, head of SEO at Equimedia
Insurance Marketing and PR Awards 2017: Winners
Co-op Insurance picked up two awards for digital marketing and social media influence at the Insurance Marketing and PR Awards today.
Why and how cross-selling works for microinsurance
Cross-selling is a great way to distribute microinsurance, as illustrated in Africa, where some farming insurance programmes are also experimenting with new ways to pay out claims, write Tom Johansmeyer, assistant vice-president at Verisk Insurance…
AIA extends Tottenham Hotspur sponsorship
Hong Kong-headquartered Asia life and health insurer AIA has extended its sponsorship agreement with English Premier League club Tottenham Hotspur until the end of the 2021/22 season.
Blog: From Noddy to Sweep, kids TV has been helping insurers sell products since 1985
Post content director Jonathan Swift reflects on the relationship between children's television and insurance over the last four decades.
JLT's Hamish Roberts on the tender trap
The vast majority of broker appointments are made as a result of an expensive tender process. Hamish Roberts, JLT’s head of business development, suggests a cheaper method that remains procurement-friendly.
Blog: Social media tips for brokers
Ahead of the annual conference of the British Insurance Brokers' Association in Manchester, Joel Markham, head of regional broker distribution at Ageas, shares his tips on how to leverage social media.
Insurance industry pays respects to former LV and Direct Line marketing executive Guy Hedger
Friends and colleagues have paid respects today to LV’s marketing and brand director Guy Hedger who passed away over the Bank Holiday weekend.
Watch live webinar at 3:00pm today on personalisation within the insurance market
Personalisation or irrelevance, watch the latest Post webinar this afternoon on why insurance companies need to match their customer's raised expectations in the digital age.
C-Suite Broker: Junction's Ali Crossley on personalisation in insurance marketing
Marketing is constantly evolving, with an ever-changing array of channels through which to promote products – but at the heart of it is always the customer. How can we best meet their needs, asks Ali Crossley, customer and development director for…
Insurance Marketing and PR Awards: deadline for entries fast approaching
The Insurance Marketing and PR Awards are returning in 2017, and you only have two days to make sure you are in the running.
After Brolly v Travelers, here are six more insurance brand and marketing spats that made the headlines
The news last month that insurance giant Travelers had objected to insurtech startup Brolly using an umbrella as its logo got me thinking.
Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver ‘brand value' given the growing number of marketing channels available to deliver their messages.